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3rd May 2012

Radio Nova increases audience by 8%

Radio Nova has increased its daily audience by 8% *, giving the station its latest major boost in the competitive Dublin marketplace. The broadcaster has surged ahead once again in the latest JNLR radio ratings, its sixth consecutive increase since its launch in 2012. The survey covers the last 12 months of broadcasting for the station. The report also shows that Nova has substantially increased its listenership in key demographics including 25-44s, 15-34s and housekeepers, as well as the number of women listening to the station.

“This is a very exciting set of results for us. Not only have we consolidated our position as by far the fastest growing radio station in the Dublin area, we have continued to increase our appeal to listeners in our core target of 25-54, adding thousands of new listeners to our base”, said CEO Kevin Branigan.  He further points to major daily gains in 35-44s (+40%), Housekeepers (+18%), 25-44s (+18%) and 15-34s (+8%) as evidence that the station’s steady growth continues unabated.

“Nova offers a unique mix of some of the best guitar songs every made and well-known on-air personalities – and, judging from these latest figures, we are clearly striking a chord with listeners”, said Branigan.

The station is the only Dublin operator licenced to cover Dublin and the commuter belt, including parts of Wicklow, Kildare and Meath.

* JNLR/Ipsos MRBI 2012/1, April 2011 to March 2012 Dublin Daily Reach

More information:

Kevin Branigan

Radio Nova

01 524 1100 / 087 2679 047

Key information

*****************************

 

Radio Nova increases coverage in Dublin commuter belt.

Radio Nova has extended its transmission coverage into Co. Wicklow, as part of a drive to augment its coverage of the Dublin commuter belt. The station is now audible throughout North Wicklow, enabling it to reach 60% of the population of the county. It already transmits into Kildare and Meath as part of its licence.

Station spokesperson, Kevin Branigan, said, “Nova offers advertisers the unique ability to target listeners in Dublin and surrounding counties, something that no other Dublin station is allowed to do. We now reach more than half of the population of Wicklow, in additional to our already-strong audience figures in Dublin, Kildare and Meath, clearly demonstrating that Nova can offer more value-for money for advertisers than Dublin-only services”.

Nova launched in late 2012 and had already captured more than 130,000 * listeners in 16 short months on air.

Further information:

Kevin Branigan

(01) 524 1100 / 087 2679047

* JNLR/Ipsos MRBI – July to December 2011. Dublin commuter belt weekly reach.

*****************************

JNLR Update – Septemer 2011

JNLR/ Ipsos MRBI 2011 – 1: April 2011 – September 2011

 

Summary: A strong book for Radio Nova, particularly on for the last six months. After only 13 months on air Nova is making very strong gains in both Dublin and the Dublin commuter belt areas and our listenership is showing a robust upward trend.

Key highlights:

* Now more than half the weekly listeners of 98FM & Q102 in Dublin after only 13 months on air

* Now 62% the audience of Today FM in Dublin

* Now 79% the audience of 2FM in Dublin

* 1 in 7 people in our target market (25 – 54) now listen to Nova every week in the commuter belt

33% increase in 35 – 44s daily in Dublin

20% increase in 35+ daily in Dublin

30% increase in 45-54s daily in Dublin

14% increase in ABC1s daily in Dublin40% increase in housekeepers with dependents in Dublin

Weekly Reach (Commuter belt):      133,000 11% (up 10%)

20 – 24: 19%

15 – 24: 15%

25  – 34: 13%

15 – 34: 14%

20 – 44: 14%

Housekeepers with dependents: 10%

ABC1s: 12%

Daily reach (Commuter belt):           72,000 (6%) (up 20%)

                                                            20 – 24: 9%

                                                            25 – 34: 8%

                                                            35-44: 7%

                                                            45 – 54: 9%

                                                            20 – 44: 8%

ABC1s: 7%

Housekeepers with dependents: 5%

Market Share:            7.00am – 7.00pm: 3.3% (Up 10%)

                                    7pm – Midnight: 3.3%

7.00am – Midnight: 3.3%

15 – 34: 5.1%

15 – 24: 5.9%

25 – 34: 4.8%

45 – 54: 4%

25 – 44: 4.1

Our Target Audience: 25 – 54

Weekly reach: 13%

Daily Reach: 8%

Market Share: 4%

*****************************

Gender ratio:            Male:                                       84,000 15% weekly reach (63% of audience)

Female            :                                   49,000 8% weekly reach (37% of audience)

 

Average Quarter Hours: 10,600

Highlights

 

*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath

*****************************

 

JNLR Update – August 2011

JNLR/ Ipsos MRBI 2011 – 1: April 2010 – June 2011

 

Weekly Reach:           122,000 10% (Jan – June 2011)

Daily Reach:               59,000 5% (+2000) (Jan – June 2011)

Market Share:                        07.00 – 19.00:                         3%

19.00 – 24.00:                         3.4%

07.00 – 24.00:                         3.0%

——————————————————————————————————————————-

Age Breakdowns:       15 – 24:                                   24,000 (13%)

25+:                                         98,000 (10%)

25 – 44:                                   64,000 (12%)

35 – 44:                                   26,000 (11%)

45 – 54:                                   22,000 (12%)

55+:                                         12,000 (4%)

35+:                                         60,000 (8%)

 

Social class:                ABC1 (+33%):                                     59,000 (10%)

C2DE:                                     63,000 (11%)

Housekeepers + dep (+27%): 32,000 (9%)

Gender ratio:            Male:                                       78,000 (64% of audience)

Female            :                                   44,000 (36% of audience)

 

AQH:                           Prime Time:                            9,800

Total Audience:                       7,300

Highlights

 

  • 1 in 10 people in the Dublin Commuter Belt area listen to Radio Nova every week!
  • 55% increase in 35 – 44 year olds
  • 14% increase in 35+

*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath

*****************************

 

JNLR Summary – Sept to Mar 2011. Dublin & Commuter Belt

Not for publication/for internal usage only

Total Universe – 1.193M

Highlights:

* Increase of 20% in Listened Yesterday

* 2/3 the weekly listeners of Today FM, 2FM and Newstalk 7am to 12 midnight

* We have beaten 2FM and Today FM at night, with more share than either station 7pm to 12 midnight

* More than half the listeners of Q102 in Dublin

Total Weekly  Reach: 122,000 (10%)

  • 15 – 34: 67,000
  • 35+: 55,000
  • 25-44: 68,000
  • 25+: 98,000
  • 45+: 30,000
  • Male:  78,000
  • Female: 44,000

Daily Reach (Listened Yesterday): 57,000 (5%)

  • 15 – 34: 35,000
  • 35+: 27,000
  • 25-44: 32,000
  • 25+: 49,000
  • 45+: 16,000
  • Male:  39,000
  • Female: 18,000

Market Share  – 7am to 7pm

  • All Adults: 2.7%
  • Males: 3.6%
  • 15-34: 4.1%
  • 35+: 2%
  • 25-44: 4.3%
  • 45+:  1.5%
  • 25+: 2.9%

Market  Share:  7am to 7pm

  • All Adults: 2.9%
  • Male:  3.6%
  • Female: 2.3%
  • 15-34: 4.6%
  • 35+: 2.1%
  • 25-44: 3.6%
  • 45+: 2.1%
  • 25+: 2.9%

Market Share – 7pm to Midnight

  • All Adults: 4.1%
  • Male:  4.5%
  • Female: 3.6%
  • 15-34: 2.9%
  • 35+: 5.5%
  • 25-44: 5.6%
  • 45+: 6.2%
  • 25+: 5.9%

Market Share – 7am to Midnight

  • All Adults: 3.0 %
  • Male:  3.7%
  • Female: 2.4%
  • 15-34: 4.3%
  • 35+: 2.3%
  • 25-44: 3.8%
  • 45+: 2.4%
  • 25+: 3.1%

Dublin (minus commuter belt) Weekdays – April 2010 – March 2011

Total Universe – 967,000

Total Weekly  Reach: 98,000 (10%)

  • 15 – 34: 51,000
  • 35+: 47,000
  • 20-44: 68,000
  • 25-44: 55,000
  • 45-54: 12,000
  • 55+: 15,000
  • Male:  64,000
  • Female: 34,000

Daily Reach (Listened Yesterday): 46,000 (5%)

  • 15 – 34: 25,000
  • 35+: 20,000
  • 20-44: 33,000
  • 25-44: 26,000
  • 45-54: 6,000
  • 55+: 7,000

Male:  32,000

Female: 13,000

 

*******************************************************************************************

Nova Man by David McWilliams

http://www.sbpost.ie/commentandanalysis/tuning-into-swing-voters-53685.html

Radio Nova rocks airwaves as city centre comes to a halt

1st September 2010

Radio Nova Full Team

Radio Nova Press

Radio Nova Sales Team

13th August 2010

Radio Nova 100 seeks applications for radio presenters and business development executives

4th March 2010

Radio Nova 100 launches management recruitment drive

9th December 2009

Radio Nova 100 signs contract with Rock Solid Communications Ltd to provide Three Rock transmission

22nd September 2009

David Tighe appointed Chief Executive at Radio Nova 100

14th September 2009

Radio Nova 100 consortium wins ‘Classic Rock’ radio station licence from the Broadcasting Commission of Ireland

8th September 2008

Radio Nova 100 applies for classic rock music licence

23rd May 2008

Nova Press Coverage

Nova Man
http://www.sbpost.ie/commentandanalysis/tuning-into-swing-voters-53685.html

Putting you in the picture
Evening Herald, 6th September 2010

New sound of Nova makes waves all along the Liffey
Irish Independent, 2nd September 2010

Ahoi! Man (almost) overboard as pirate station is launched
Irish Daily Mail, 2nd September 2010

Radio rocks into town
Irish Daily Mirror, 2nd September 2010

The lucky fella
Metro Herald, 2nd September 2010

Radio Nova 100 launches today
Entertainment.ie, 1st September 2010

Radio Nova launches in Dublin
Business & Leadership, 1st September 2010

Lottie shuns radio gig offers as Gerry’s shoes are too big to fill
Irish Independent, 7th August 2010

Name row as Radio Nova promises something new
Examiner, August 6th 2010

Bloom Wins Radio Nova Account
AdWorld, 6th August 2010

The only winner was David Tighe and Radio Nova
Radio Waves Forum, 4th August 2010

Radio Nova Back On The Airwaves
Build.ie, 4th August 2010

Dublin radio station to create 32 jobs
The Irish Times, 4th August 2010

New Dublin radio station to create 32 jobs
Breaking News, 4th August 2010

New radio station creates 32 jobs
Belfast Telegraph, 4th August 2010

Radio Nova launch to create 32 jobs
Business & Leadership, 4th August 2010

New radio station creates 32 jobs
Kerryman.ie, 4th August 2010

Radio Nova to create 32 jobs
InsideIreland.ie, August 4th 2010

Super Nova is ready to hit the air
The Star, 4th August 2010

Radio boss insists his new station can make waves
Irish Indepentent, 4th August 2010

Radio station to create 32 jobs
Irish Examiner, 4th August 2010

Radio Nova appoints Grayling for launch PR
One News Page, 28th July 2010

Radio Nova name row
Herald, 23rd July 2010

Nova’s return is in bad taste, says founder’s widow
Daily Mail, 23rd July 2010

Radio Nova name tunes in to nostalgia for original station
The Irish Times, 22nd July 2010

Nova on recruitment drive
Sunday Business Post, 22nd November 2009

Radio Nova keen to press ahead with 2010 launch
The Irish Times, 8th October 2009

Radio Sales Newsletter
Independent Radio Sales, 2nd October 2008

News Roundup
Marketing Age, September / October 2008

Radio Nova group wins licence
Irish Examiner, 10th September 2008

Radio Nova win classic rock licence for Dublin
Radiowaves.fm, 9th September 2008

Radio Nova wins ‘classic rock’ licence
Business World, 9th September 2008

Radio Nova beats competition for radio licence
Irish Independent, 9th September 2008

Radio Nova wins classic rock radio licence
RTE.ie, 8th September 2008

Radio Nova awarded Dublin rock licence
the Irish Times, 8th September 2008

Hot Press »
Hot Press, 1st August 2008

Classic Rock dances to a different tune
Irish Independent, 29th May 2008

Riverdeep pair back Radio Nova
RadioWaves.fm, 24th May 2008

Three apply for classic rock licence
Irish Independent, 24th May 2008

BCI receives three applications for new classic rock licence
BCI.ie, 23rd May 2008

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  • Rockathon 2014 - Eight hours of music - no holding back!
  • Marty Miller & Joan Lea every weekday 6am - 10am
  • The Radio Nova Classic Album At Midnight
  • Pat Courtenay every afternoon 2pm-7pm
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    Content Copyright © 2014 NOVA.ie

    NOVA.ie has increased its market share in the Dublin area by 41% year-on-year, according to the latest JNLR radio ratings, which were released this week.

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    NOVA.ie has increased its market share in the Dublin area by 41% year-on-year, according to the latest JNLR radio ratings, which were released this week. *The station also experienced gains in its daily and weekly listenership figures and claims that it continues to grow at the expense of other major players in Dublin.
    Copyright © 2014 Classic Rock Broadcasting Ltd T/A Nova.ie & Radio Nova. All Rights Reserved.