It’s been two decades since Aer Lingus had a makeover. The airline has unveiled a new ‘brand identity’ as well as uniforms designed by Louise Kennedy. Aer Lingus aircraft are now white with a teal coloured tail, engines and undercarriage.
WOW! @AerLingus have today unveiled a refreshed brand with updated logo and new aircraft livery ✈️ #ThisIsAerLingus 🛫@DublinAirport pic.twitter.com/WmQMSe9NSv
— Radio Nova 100 (@radionova100) January 17, 2019
Thankfully, the shamrock has been kept but has been “restyled” with a change to it’s angle to represent “dynamism and speed” and leaves in the shape of a heart to reflect hospitality and warmth.
According to the Independent, the makeover was conceived with the help of US design and brand company Lippincott. The new look wishes to embody the airline’s ambition to become “the leading value carrier across the North Atlantic”.
Images: Aer Lingus: Press credit
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