JNLR Update – September 2011
JNLR/ Ipsos MRBI 2011 – 1: April 2011 – September 2011
Summary: A strong book for Radio Nova, particularly on for the last six months. After only 13 months on air Nova is making very strong gains in both Dublin and the Dublin commuter belt areas and our listenership is showing a robust upward trend.
Key highlights:
* Now more than half the weekly listeners of 98FM & Q102 in Dublin after only 13 months on air
* Now 62% the audience of Today FM in Dublin
* Now 79% the audience of 2FM in Dublin
* 1 in 7 people in our target market (25 – 54) now listen to Nova every week in the commuter belt
33% increase in 35 – 44s daily in Dublin
20% increase in 35+ daily in Dublin
30% increase in 45-54s daily in Dublin
14% increase in ABC1s daily in Dublin40% increase in housekeepers with dependents in Dublin
Weekly Reach (Commuter belt): 133,000 11% (up 10%)
20 – 24: 19%
15 – 24: 15%
25 – 34: 13%
15 – 34: 14%
20 – 44: 14%
Housekeepers with dependents: 10%
ABC1s: 12%
Daily reach (Commuter belt): 72,000 (6%) (up 20%)
20 – 24: 9%
25 – 34: 8%
35-44: 7%
45 – 54: 9%
20 – 44: 8%
ABC1s: 7%
Housekeepers with dependents: 5%
Market Share: 7.00am – 7.00pm: 3.3% (Up 10%)
7pm – Midnight: 3.3%
7.00am – Midnight: 3.3%
15 – 34: 5.1%
15 – 24: 5.9%
25 – 34: 4.8%
45 – 54: 4%
25 – 44: 4.1
Our Target Audience: 25 – 54
Weekly reach: 13%
Daily Reach: 8%
Market Share: 4%
——————————————————————————————————————————-
Gender ratio: Male: 84,000 15% weekly reach (63% of audience)
Female : 49,000 8% weekly reach (37% of audience)
Average Quarter Hours: 10,600
Highlights
*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath
