The website builder Squarespace has released a short film revealing the protagonist of their upcoming Super Bowl spot as being none other than Irish actor Barry Keoghan.
The star of Saltburn and The Batman returns to a familiar location, the Irish Atlantic coast - not dissimilar to the environs of The Banshees of Inisherin, in which his performance earned him a BAFTA Award and Oscar nomination.
The actor is joined by a donkey with the formal title Don Mosley, ''who is hoping to break into Hollywood.''
So for that, the friendly donkey needs a website.
The short 90-second film shows the pair on set, with Barry using Squarespace to create his co-star's website. Well,its ad after all.
The hope is that starring in a Super Bowl ad will mean more roles for Mosley, and propel the animal to a level of fame never reached by a donkey before.
The funny spot pokes fun at the donkey's limited acting range, as well as the difficulties of breaking America as an Irish actor.
A Squarespace statement reads “Barry brings his signature charm and depth to this campaign, celebrating creativity and entrepreneurship in a way that is both striking and unexpected.”