JNLR Update – August 2011
JNLR/ Ipsos MRBI 2011 – 1: April 2010 – June 2011
Weekly Reach: 122,000 10% (Jan – June 2011)
Daily Reach: 59,000 5% (+2000) (Jan – June 2011)
Market Share: 07.00 – 19.00: 3%
19.00 – 24.00: 3.4%
07.00 – 24.00: 3.0%
——————————————————————————————————————————-
Age Breakdowns: 15 – 24: 24,000 (13%)
25+: 98,000 (10%)
25 – 44: 64,000 (12%)
35 – 44: 26,000 (11%)
45 – 54: 22,000 (12%)
55+: 12,000 (4%)
35+: 60,000 (8%)
Social class: ABC1 (+33%): 59,000 (10%)
C2DE: 63,000 (11%)
Housekeepers + dep (+27%): 32,000 (9%)
Gender ratio: Male: 78,000 (64% of audience)
Female : 44,000 (36% of audience)
AQH: Prime Time: 9,800
Total Audience: 7,300
Highlights
- 1 in 10 people in the Dublin Commuter Belt area listen to Radio Nova every week!
- 55% increase in 35 – 44 year olds
- 14% increase in 35+
*Franchise area population 1,193,000/ Dublin, part Kildare, part Wicklow, part Meath
