Nova Xtra on DAB Radio

DAB is a new radio waveband in Ireland - one that runs alongside FM radio. It offers listeners access to a far greater variety of radio stations, all presented on the DAB radio band.

As the majority of radio listening in Ireland takes place through car radios—and with a regulation introduced in 2021 mandating that all vehicles be fitted with a DAB radio—this is the perfect opportunity to expand services using this advanced technology.

In 2025, the Broadcasting Services Strategy will be implemented by Coimisiún na Meán, Ireland's regulator for broadcasting and media. This strategy will lay the groundwork for radio licensing over the following five years. Insights gained from this trial—both technical and user-related—are expected to contribute to the case for granting licences to operate DAB+ in Ireland during this process.

You can receive Nova Xtra using any DAB radio - on your car radio or using a DAB radio, which are avaialble in many retailers. You can also listen to Nova Xtra online via the Nova.ie website or via your mobile or smart speaker via Alexa. 

Radio in Ireland is a huge part of our daily life. As a nation we consume more radio than any other country in Western Europe with the average adult here spending over 4 hrs a day listening to the radio. Radio Nova Xtra is a key part of this mix and provides a unique, loyal and enthusiastic audience to advertisers and brands in the DAB area, taking in a large geographical area. It costs nothing to talk to us. We offer a variety of ways to promote brands and advertisers via Spot Advertising, Sponsorship and Promotions and online and mobile application advertising. In fact, every business has unique needs when it comes to marketing, so we custom design every advertising package to our client’s needs. We have solutions for all budgets.

For more information about advertising on Radio Nova and Radio Nova Xtra, contact us via the form below or click here for more info.