RADIO NOVA INCREASES MARKET SHARE BY 30%*
Radio Nova has achieved its highest market share to date in today’s JNLR radio ratings. The ratings, which surveyed the entire radio section for the most recent 12-months up to the end of March, give the station a 30% increase in the key Dublin radio market.* Meanwhile, the station’s daily audience in the capital has increased by 7%.**
The increase is the latest in a sequence of good news for the Dublin-based station, which launched just over two years ago. The station has now scored significant gains against many of its commercial rivals, building on a solid performance since its launch.
Key gains
30% increase in market share *
7% increase in daily listenership **
Pointing to the latest results, CEO Kevin Branigan said, “This is a breakthrough result for us, indicating the strong appeal that Radio Nova has. We’re growing in a very competitive market-place and this is a reflection of the investment we ‘re making in our brand and programming”, he said.
Radio Nova broadcasts to Dublin city, county and commuter belt, including Wicklow, Kildare and Meath. The station is backed by businessmen Dermot Hanrahan, Des Whelan and Maurice Cassidy as well as radio investors Kevin Branigan and Mike Ormonde. The station offers a diet of ‘guitar-based’ music from The Killers, Coldplay, The Kings of Leon and the Foo Fighters to David Bowie, The Rolling Stones and Fleetwood Mac. It employs a team of 44 full and part-time at its base in the Dublin Docklands.
Sources:
*JNLR/Ipsos MRBI – 2013/1. Market Share, Minutes Listenened, 7am-7pm. Dublin Weekday
** JNLR/Ipsos MRBI – 2013/1. Dublin. Daily Reach. Average ‘Yesterday Listenership’. Dublin Weekday
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Further information:
Kevin Branigan
Radio Nova
