Peloton is recalling its treadmills following the death of a child and a number of reported injuries using its machines.
Customers who've already bought either the Tread or Tread plus are being told to stop using them and apply for a full refund.
Shares in the exercise equipment company have fallen sharply in response to the announcement, and by as much as 9% according to SKY News.
Peloton - Tread
Peloton chief executive John Foley has now apologised over the company's initial response to a request from the Consumer Product Safety Commission in the US that it should recall the Tread+.
Peloton had initially described the CPSC's warning as "inaccurate and misleading", arguing there was no reason for children above the age of 16 to stop using the treadmill.
The regulator said the recall came after the death of a six-year-old child who was pulled underneath the rear of a Tread+ treadmill.
There have also been 72 reports of adults, children and pets being left with injuries including broken bones, cuts, and bruises.
