Motivation Weight Management a received heavy criticism online for a billboard advert for weight loss. The image shows a woman looking upset on the ground with her back to the wall.
A weighing scales sits in front of the distraught person with a caption that reads: "If you are happy with your weight don't call us."
According to Dublin Live, the poster, which was on display at Pearse Dart station has been called "disgraceful", "horrifying", "manipulative and damaging" and has since been removed.
Dr Niamh NicGhabhann expressed her disgust on twitter to describe her horror at seeing the poster: "I’m horrified that young women are seeing this ad at Pearse Dart station on a daily basis.
"What does this say about mental health, positive body image, and health in general. The woman depicted crying behind the scales is also clearly v healthy weight."
I’m horrified that young women are seeing this ad at Pearse Dart station on a daily basis. What does this say about mental health, positive body image, and health in general. The woman depicted crying behind the scales is also clearly v healthy weight. @IrishRail @SimonHarrisTD pic.twitter.com/ASHnd5Aslq
— Dr Niamh NicGhabhann (@Niamh_NicGhabh) March 29, 2019
Dr Niamh NicGhabhann concluded: "I honestly think that this ad is manipulative and damaging. Transport for London banned ‘bikini body’ ads but this is just as bad if not worse.
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